So you have a small business

Like many small business owners you have goals, aspirations, expectations…  And like many small business owners you know all too well the challenges, risks and roadblocks that can shed doubt on the very reasons why you embarked upon this brave endeavor.

 

What’s most important, is that you’ve created a potential future that extends far beyond what would traditionally be possible working a traditional job in a traditional company for traditional wages.  But we get it – even a bright future can be difficult to see in a forest of trees.  And that’s where we come in…

 

We are a company focused solely on generating success for others.  Now, naturally, we have to be concerned about our own success, else we wouldn’t last very long as a small business now would we?  Not understanding yet?  See, every successful business leader knows one thing…  if you generate success for others, achieving success for yourself takes care of itself.  And that is the foundation upon which we built thinki2o.  We’re focused on generating success for small businesses by applying principles, methodologies and strategies that have led great success for many companies.

 

And that’s where you come in.  You’re here, visiting this site, because you have what every small business owners has – passion, ideas, and unwavering motivation to create and sustain a successful business venture.  It doesn’t matter if you’re in manufacturing, finance, sports, entertainment or insurance.  It doesn’t matter if your reasons for starting your business are for more free time, less stress, greater sense of contribution, or that feeling of being your own boss.  You undoubtedly have a love for what you do.  And at thinki2o, we want to help your business mature, grow, and help you meet your objectives.

 

Back to this business you have.  Congratulations on starting it, and congratulations on visiting this site to learn more about how you can make it better.  We have a lot to share with you, but first, let’s make sure we’re on the same page.  Recent statistics on small businesses are telling, and very valuable to understand.  Understanding them can help drive strategies and tactical approaches to avoid potholes and pitfalls.  Expand this next section to read them.  And if you don’t want to know…  feel free to skip to the next section (though knowing the reason why you’re visiting this site, I doubt you’ll skip reading them).

Show the statistics
28000000

There are 28 million small businesses in the U.S. -- which outnumber corporations 1162 to 1

44

According to tax filings, small businesses pay approximately 44% of the entire United States payroll

8

In 2009 during the economic crisis, a small business went bankrupt every 8 minutes

65

Small businesses have generated over 65% of the world's net new jobs since 1995

70

70% of small businesses are launched, owned and operated by a single person

50

Only 50% of businesses survive five years -- though most (70%) hit the two-year mark

2

Only 2% of small businesses are franchises -- most (54%) are home-based

543000

Approximately 543,000 new businesses get started each month (even more close each month)

57

Small businesses employ approximately 57% of the country's private workforce

13

Small businesses create 13x more patents per employee than large patenting companies

50

Over 50% of the working population (120 million individuals) works in a small business

77000000

The 77 million people that make up the US small business workforce would rank as the 17th most populous country in the world, just ahead of Iran

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Business success

Three core components: Position, Strategy & Execution

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BUSINESS POSITION
The only way to beat the competition, is to stop trying to beat the competition

 

Business positioning is all about getting the right idea about your business, and then getting the idea right.  Positioning, in its purest form, is all about the process of creating a meaningful, differentiated and positive perspective of your product or service in the mind of the target.  What are your short and long term goals for the business?  What should be the key differentiators?  How will customers perceive the business?  It’s not just about answering these questions.  It’s about leveraging those answers to develop an actionable strategy to bring your vision to fruition.  We’ve been there.  We’ve done that.  And we want to show you how it can be done, no matter the business size, focus, location or revenue.

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BUSINESS STRATEGY
Success is not always about doing something first; it’s about doing it better

 

Simply enough, business strategy is the means by which it sets out to achieve its desired objectives.  From a more focused perspective, business strategy is planning for how the business will function throughout the four major phases of business existence: introduction, growth, maturity and decline.  None of these phases are optional, every business goes through them, and those that scale, adjust and refactor to continually outperform their competition have one thing in common: a clear, dynamic and effective business strategy.  Ready to take a new look at strategizing your business?

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BUSINESS EXECUTION
Ideas are easy; it’s the execution of ideas that separates the great from the good

 

If position and strategy is deciding what to do, execution is all about making it happen.  There are three main requirements for successful, repeatable and measurable execution: clear organizational goals, measuring progress, and clear progress accountability.  From a more granular perspective, business execution applies management of accounts, practices, proposals and projects.  The first good thing is that none of this is a hidden secret.  Successful large and small businesses are employing the methodologies and best practices that accelerate trajectory and reduce the gap between current and future operating state.  The second good thing?  We’re ready to show you how.

Ready to accelerate your small business?